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2/2021 vol. 306
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CC-BY 4.0
Pobierz cytowanie
PRACA POGLĄDOWA
Pozycja sieciowa firmy a wyniki biznesowe
Krzysztof Fonfara 1
,
 
Łukasz Małys 1
,
 
Milena Ratajczak-Mrozek 1
 
 
 
Więcej
Ukryj
1
Department of International Marketing, Poznań University of Economics and Business, Poland
 
 
Data nadesłania: 17-11-2020
 
 
Data ostatniej rewizji: 08-02-2021
 
 
Data akceptacji: 18-03-2021
 
 
Data publikacji: 29-06-2021
 
 
Autor do korespondencji
Łukasz Małys   

Department of International Marketing, Poznań University of Economics and Business, Poland
 
 
GNPJE 2021;306(2):51-66
DOI: https://doi.org/10.33119/GN/134628
 
 
Artykuł (PDF)
Referencje (59)
 
SŁOWA KLUCZOWE
wyniki biznesowe
pozycja sieciowa
 
KODY KLASYFIKACJI JEL
M10
M20
 
STRESZCZENIE
Koncepcja sieci biznesowych cieszy się w ostatnich latach coraz większym zainteresowaniem. Zakłada, że przewaga konkurencyjna firmy zależy m.in. od jej relacji biznesowych z różnymi podmiotami. Jakość i liczba utrzymywanych przez firmę relacji biznesowych kształtują jej pozycję w sieci, która wpływa na wyniki firmy. Celem artykułu jest zaproponowanie ram analizy procesu kształtowania pozycji firmy w sieci biznesowej w kontekście wyników firmy. W artykule zastosowano jedną z metod przeglądu literatury ukierunkowaną na tworzenie nowych koncepcji. Opierając się na krytycznej analizie literatury i wcześniejszych badaniach autorów, zaproponowana koncepcja zakłada, że pozycja firmy w sieci stale się zmienia ze względu na ciągłe zmiany w opisanych determinantach pozycji sieci oraz ciągłe zmiany zachowania formy w odniesieniu do rozwoju pozycji w sieci. Z kolei zmiany w pozycji sieci mają wpływ na wyniki firmy.
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