PRACA ORYGINALNA
Ekspansja sieci zagranicznych w handlu artykułami nieżywnościowymi
 
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Ukryj
Data publikacji: 25-05-2003
 
GNPJE 2003;184(5-6):57–77
STRESZCZENIE ARTYKUŁU
The article provides an analysis of the scope and directions of expansion of foreign chains into the Polish market of non-foodstuffs, as seen against the background of market conditions. Major issues involved with modern directions of trade specialisation and development of its innovative forms have been highlighted, including "category killers" stores, specialised factory outlet centres (FOCs), as well as the role of foreign chains in these processes. Consequences of foreign chains’ expansion for changes in Polish retail chains have also been analysed.
eISSN:2300-5238
ISSN:0867-0005