Application of Franchising by Polish Enterprises
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Publication date: 2004-07-25
GNPJE 2004;193(7-8):19-35
The aim of this study was to present the results of research, into functioning of franchising systems in various sectors all around Poland, which had been conducted since 2002. Lack of relevant legal regulations allows, on the one hand, to work out flexible franchising systems and, on the other hand, to realise that there are no references to positive or negative characteristics of that system. Both parties, ie. franchisor and franchisee cooperate with each other at all levels of this system’s operation, which allows to establish close relationships between these parties. Personal features are also an important factor, which has to be emphasised. It turns out that the formal education criterion is a less relevant issue. Franchising systems are advantageous for both parties and, consequently, both franchisors and franchisees make considerable efforts towards smooth functioning of the system. Nevertheless, franchisor is a more privileged party, as it is franchisor who imposes commands and prohibitions on franchisee.
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