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JEL Classification Code M31
RESEARCH PAPER
Marketing Alliances Between Retailers and Manufacturers of Consumer Durable Goods
GNPJE 2017;290(4):83-98
Article RESEARCH PAPER
Digital Goods Under the Qualitative Theory of Information and Hylomporhism Theory
GNPJE 2015;275(1):129-146
RESEARCH PAPER
The Impact of Mobile Technology on the Marketing Activities of Companies
GNPJE 2013;265(7-8):37-61
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