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Keyword Marketing Strategies
 
RESEARCH PAPER

The Marketing Strategies of Polish Light Industry Enterprises on the European Union Market: Standardization and Adaptation
Andrzej Sznajder, Marzanna Katarzyna Witek-Hajduk
GNPJE 2009;231(4):25–54
DOI: https://doi.org/10.33119/GN/101227
 
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eISSN:2300-5238
ISSN:0867-0005
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