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Articles by Andrzej Sznajder
 
RESEARCH PAPER

Marketing Alliances Between Retailers and Manufacturers of Consumer Durable Goods
Marzanna K. Witek-Hajduk, Andrzej Sznajder
GNPJE 2017;290(4):83–98
DOI: https://doi.org/10.33119/GN/100745
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RESEARCH PAPER

The Impact of Mobile Technology on the Marketing Activities of Companies
Andrzej Sznajder
GNPJE 2013;265(7-8):37–61
DOI: https://doi.org/10.33119/GN/100936
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RESEARCH PAPER

Competitive Balance in Professional Sports
Andrzej Sznajder
GNPJE 2010;243(10):79–95
DOI: https://doi.org/10.33119/GN/101169
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RESEARCH PAPER

The Marketing Strategies of Polish Light Industry Enterprises on the European Union Market: Standardization and Adaptation
Andrzej Sznajder, Marzanna Katarzyna Witek-Hajduk
GNPJE 2009;231(4):25–54
DOI: https://doi.org/10.33119/GN/101227
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RESEARCH PAPER

The Characteristic Features of the Professional Sports Market
Andrzej Sznajder
GNPJE 2007;219(10):45–65
DOI: https://doi.org/10.33119/GN/101385
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RESEARCH PAPER

Electronic Markets in the World Economy
Andrzej Sznajder
GNPJE 2005;197(1-2):21–42
DOI: https://doi.org/10.33119/GN/101509
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BOOK REVIEW

M. Castells, P. Himanen, The Information Society and the Welfare State. The Finnish Model, Oxford University Press, Oxford 2002, p.

Andrzej Sznajder
GNPJE 2003;186(9):107–111
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RESEARCH PAPER

Internet as a Factor Increasing Company’s Competitiveness
Andrzej Sznajder
GNPJE 2000;162(9):1–18
DOI: https://doi.org/10.33119/GN/113972
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BOOK REVIEW

Polish Business Strategies in the Face of Foreign Investment, redakcja naukowa Marian Gorynia, Polskie Wydawnictwo Ekonomiczne, Warsaw 2005, p. 327
Andrzej Sznajder
GNPJE 2006;206(3):111
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BOOK REVIEW

Marian Gorynia, The Foreign Expansion Strategies of Polish Enterprises, Polskie Wydawnictwo Ekonomiczne, Warsaw 2007, p. 200
Andrzej Sznajder
GNPJE 2008;221(1-2):114
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BOOK REVIEW

Hermann Simon, Hilden Champions, des 21. Jahrhunderts. Die Erfolsstrategien unbekannter Weltmarktfuhrer, Campus Verlag, Frankfurt/New York 2007, p. 451
Andrzej Sznajder
GNPJE 2008;223(4):110
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eISSN:2300-5238
ISSN:0867-0005
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