Author Andrzej Sznajder
RESEARCH PAPER
Marketing Alliances Between Retailers and Manufacturers of Consumer Durable Goods
GNPJE 2017;290(4):83–98
Article RESEARCH PAPER
The Impact of Mobile Technology on the Marketing Activities of Companies
GNPJE 2013;265(7-8):37–61
RESEARCH PAPER
The Marketing Strategies of Polish Light Industry Enterprises on the European Union Market: Standardization and Adaptation
GNPJE 2009;231(4):25–54
BOOK REVIEW
Hermann Simon, Hilden Champions, des 21. Jahrhunderts. Die Erfolsstrategien unbekannter Weltmarktfuhrer, Campus Verlag, Frankfurt/New York 2007, p. 451
GNPJE 2008;223(4):110
BOOK REVIEW
Marian Gorynia, The Foreign Expansion Strategies of Polish Enterprises, Polskie Wydawnictwo Ekonomiczne, Warsaw 2007, p. 200
GNPJE 2008;221(1-2):114
RESEARCH PAPER
The Characteristic Features of the Professional Sports Market
GNPJE 2007;219(10):45–65
BOOK REVIEW
Polish Business Strategies in the Face of Foreign Investment, redakcja naukowa Marian Gorynia, Polskie Wydawnictwo Ekonomiczne, Warsaw 2005, p. 327
GNPJE 2006;206(3):111
BOOK REVIEW
M. Castells, P. Himanen, The Information Society and the Welfare State. The Finnish Model, Oxford University Press, Oxford 2002, p.
GNPJE 2003;186(9):107–111
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